![]() Adult consumers in China planned to increase their spending during 2022 Singles’ Day in 9 out of 11 product categories.Ģ0. 37% planned to use five or more platforms in 2022.ġ9. 69% of consumers said they would shop Singles’ Day sales across three or more platforms in 2022-up from 56% in 2021.ġ8. Only 24% of consumers said they’d spend more on Singles’ Day sales 2022.ġ7. 34% of shoppers who took part in Singles’ Day in 2021 and planned to do so again in 2022 said they would spend less in 2022.ġ6. Singles’ Day growth is traditionally driven by consumers in “lower tier” cities).ġ5. Other tiers characterize cities with smaller populations with typically less affluent consumers. Tier 1 describes the largest and most developed cities like Beijing and Shanghai. (The city tier system is frequently used to segment the large Chinese market. Only 8% of new Singles’ Day participants came from “lower tier” Chinese cities in 2022-down from 12% in 2021. Those over 40 accounted for just 23% of total sales.ġ4. China’s Gen-Z consumers accounted for 31% of the total Singles’ Day spend in 2021. Chinese consumers spent an average of $38 per order ( 272 yuan) during 2021's Singles' Day sales.ġ3. of users doesn’t equate to revenue-Tmall accounted for almost 5% of all GMV during Singles’ Day 2022, while Pinduoduo accounted for around 6.4%.ġ2. 2022 was the first time in history Pinduoduo overtook Alibaba’s Taobao for no. The number of daily active ecommerce platform users by platform during Singles’ Day 2022 was:ġ0. ![]() Beauty remained among top product categories in terms of GMV for Singles’ Day with over $4.7 billion (34 billion yuan) in sales in 2022-although this represents a 7.7% decrease YoY. ![]() Chinese logistics companies handled a daily average of 389 million parcels during 2022’s 11.11 shopping festival, compared with roughly 425 million per day in 2021.Ħ. ![]()
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